Tạm dịch là "Làm thế nào để sử dụng thiết kế đồ họa để bán hàng, giải thích sản phẩm, để làm sản phẩm tốt hơn, làm người ta cười, khiến người ta khóc, và thay đổi thế giới ".
Sách có tựa dài hơn 10 km, nhưng bố cục lại rất thông minh. Đây là một trong những cuốn sách được tìm kiếm theo lời giới thiệu. Nghĩa là sách đã nhận được nhiều nhận xét tích cực trên các trang web chia sẻ kiến thức về mỹ thuật - thiết kế.
Tuy là ePubs, nhưng đây là sách scan chuyển từ PDF nên bạn sẽ dùng được text, bù lại sách vẫn giữ nguyên layout tuyệt đẹp của sách PDF
Thể loại: Thiết kế Đồ Họa
Tác giả: MICHAEL BIERUT
Ngôn ngữ: tiếng Anh
Định dạng: EPUBS
Dung lượng: 141,2 MB
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How to use graphic design to sell things…
CONTENT
10
How to bo a graphic designer In the middle of nowhere
An introduction
16
How to think with your hands
Four decades of notebooks
36
How to destroy the world with graphic design
American Institute of Graphic Arts
40
How to have an Idea
The International Design Center, Now York
42
How to transcend style
American Center for Design
44
How to create identity without a logo
Brooklyn Academy of Music
52
How to invent a town that was always there
Celebration, Florida
60
How to work for free
Parallax Theater
66
How to raise a billion dollars
Princeton University
70
How to win a close game
New York Jets
80
How to bo good
The Good Diner
86
How to run a marathon
The Architectural League of New York
100
How to avoid the obvious
Minnesota Children's Museum
106
How to avoid doomsday
Bulletin OÍ the Atomic Scientists
112
How to bo fashionably timeless
Saks Fifth Avenue
124
How to cross cultures
New York University Abu Dhabi
130
How to behave in church
The Cathedral Church of St. John the Divine
138
How to disorient an architect
Yale University School of Architecture
154
How to put a big sign on a glass building without blocking the view
The New York Times Building
164
How to make a museum mad
Museum of Arts and Design
172
How to judge a book
Covers and jackets
178
How to make a mark
Logotypes and symbols
190
How to squash a vote
The Voting Booth Project
192
How to travel through time
Lever House
196
How to pack for a long flight
United Airlines
204
How to have fun with a brown cardboard box
Nuts.com
210
How to shut up and listen
New World Symphony
216
How to top the charts
Bilfooard
224
How to convince people
Tod
234
How to get where you want to be
New York City Department of Transportation
246
How to investigate a murder
A Wilderness of Error
252
How to be who you are
Mohawk Fine Papers
258
How to get the passion back
American Institute of Architects
266
How to make news
Charlie Rose
274
How to set a table
The restaurants of Bobby Flay
282
How to survive on an Island
Governors Island
292
How to design two dozen logos at once
MIT Meda Lab
306
How to save the world with graphic design
The Robin Hood Foundation’s Library Initiative
318
Acknowledgments
320
Image credits
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