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The Complete Guide To Digital Graphic Design
Thể loại: Đồ Họa Thiết kế
Tác giả: Thames and Hudson
Định dạng: scan PDF (228 trang)
Dung lượng: 71 MB
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The_complete_guide_to_digital_graphic_design_by_thames-and-hudson
CONTENT
INTRODUCTION
SHOWCASE
ADVERTISING
PACKAGING
SIGNAGE
EXHIBITION
INTERNET
MULTIMEDIA AND GAMES
DESICN BASICS
01.01 THE VALUE OF DESIGN BASICS
PRIMARY SHAPES
POINT. LINE. AND AREA
DYNAMICS, EMPHASIS, AND CONTRAST
THE MECHANICS OF TYPE
DESIGNING WITH TYPE
THE DESIGN PROCESS
LAYOUT
DOCUMENT
SIGNPOSTING
IMAGE SELECTION
DESIGNING WITH COLOUR
SURFACE DESIGN
02.01 DESICN FOR PRINT
THE SOFTWARE SCREEN TO PROOF PROOFING
THE PRINTING PROCESS FINISHING CHOOSING PAPER CASE HISTORY
02.02 DESIGN FOR ADVERTISING
SPECIALIST PEOPLE
DESIGN
CONSIDERATIONS
CORPORATE IDENTITY IN ADVERTISING
BRANDING
PLANNING ANO PRODUCTION
CASE HISTORY
02.03 DESIGN FOR PACKAGING
DESIGN TOOLS
MATERIALS
KEY KNOWLEDGE
DESIGN CONSIDERATIONS
PLANNING AND PRODUCTION
CASE HISTORY
02.04 DESIGN FOR SIGNAGE
GRAPHIC DESIGN AND SIGN DESIGN
DESIGN CONSIDERATIONS
PLANNING ANO PRODUCTION
CASE HISTORY
02.05 DESIGN FOR EXHIBITION
THE NATURE OF EXHIBITION DESIGN
EXHIBITION GRAPHICS PROCESSES
DESIGN CONSIDERATIONS
PLANNING ANO PRODUCTION
CASE HISTORY
DESIGN FOR SCREEN
03.01 DESIGN FOR THE INTERNET
THE INTERNET
BROWSERS
THE CHALLENGE FOR THE PRINT DESIGNER
MONITOR RESOLUTION
FILE SIZES
COLOUR AND TYPOGRAPHY
OPTIMIZING WEB GRAPHICS
HTML
WYSIWYG
INTERACTIVITY
JAVA AND JAVASCRIPT
DEVELOPING A WEB DESIGN STRATEGY
PLANNING AND PRODUCTION
CASE HISTORY
03.02 DESIGN FOR MULTIMEDIA
MULTIMEDIA AND WEB DESIGN
THE DESIGN PROCESS
AUTHORING
APPLICATIONS
PLANNING AND PRODUCTION
CASE HISTORY
03.03 DESIGN FOR GAMES
TYPE COLOUR IMAGE
04.01 TYPE
04.02 COLOUR
RANGE OF ACHIEVABLE COLOUR
THE ATTRIBUTES Of COLOUR
04.03 IMAGE CREATION
UNDERSTANDING DIGITAL IMAGE MAKING
SCANNING AND RESOLUTION
FILE FORMATS FOR BITMAPPED IMAGES
WORKING WITH BITMAP IMAGES IN PAINTING PROGRAMS
WORKING WITH DRAWING (VECTOR) PROGRAMS
GLOSSARY
BIBLIOGRAPHY
INDEX
PICTURE ACKNOWLEDGMENTS
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