Architech marketing
VILLA SAVOYEPrint Ad by Havas Worldwide Paris
CHAPELLEPrint Ad by Havas Worldwide Paris
Print Ad by Havas Worldwide Paris
Print Ad by Havas Worldwide Paris
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Advertising campaign: "Come take a closer look at architecture"
Come take a closer look at architecture
Cite de l'architecture et du patrimoine: Go house
Title: Thionville
Category: Travel, Transport & Tourism
Advertiser: CITE DE L'ARCHITECTURE ET DU PATRIMOINE
Product/Service: MUSEUM
Agency: EURO RSCG C&O
Chief Creative Officer: Christophe Coffre
Copywriter: Alain Picard
Art Director: Nicolas Harlamoff
Photographer: Denys Vinson
Account Supervisor: Julien Carette
Account Manager: Benoit Niaudet
Account Manager: Benoit Niaudet
English Translation of Main Headlines
This campaign shows that at the Cité de l’Architecture (Museum of Architecture of Paris), the architectural monuments could be looked as pictures fixed to the wall like in traditional museums. Thanks to this museum, the architecture became an art that we could admire like paintings. We choose 3 different monuments in order to show that at the Cité de l’architecture, the general public could see all type of architecture: a 16th century little chapel, a Le Corbusier home, 1930 and the corporate home « Go », 2005.
The Print Ad titled Cite de l'architecture et du patrimoine: Go house was done by Havas Worldwide Paris advertising agency for Cite De L'architecture Et Du Patrimoine in France. It was released in Mar 2011.
https://www.coloribus.com/adsarchive/prints/cite-de-larchitecture-et-du-patrimoine-go-house-14853755/
